Joy Industries Limited, producers of Joy Dadi Bitters and Joy Ointment, has announced plans to massively develop Koforidua, the Eastern regional capital into a tourism hub to help promote the region.
Chief Executive Officer (CEO) of the company, Manfred Takyi, who said this recently, indicated that the company will soon develop a canopy walkway and build a modern 5-star hotel and other tourist attractions on a 1000-acre land in Koforidua to make it the new tourism capital.
He said the new project will help provide hundreds of jobs to the idle youth in the region.
According to Joy Industries CEO, the company is presently providing 700 direct jobs to people and 10,000 indirect jobs to Ghanaians.
He said it was the aim of the company to become one of the leading beverages and herbal companies in Africa.
The CEO said by expanding and capturing the market in the West African sub-region and abroad, it will be helping to boost revenue for the government.
He therefore asked the government to give tax rebate, especially in import duties on raw material used in its production to enable it produce on a large scale and boost local mobilization of revenue for government.
“We want the government to reduce tax on importation of alcohol, as well as other import duties to help promising local companies like us to thrive and provide jobs for Ghanaians and also help increase local revenue for government.”
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Some of the alcoholic beverages that the company has introduced onto the market are Joy Twedie Bitters, Joy Twedie Ginger and Joy Dadi Lime apart from Joy Dadi Bitters, the flagship beverage.
The CEO asked Ghanaians to continue to patronise Joy products because they are purely medicinal.
He also announced that the company had set aside substantial amount of money to help the poor and the needy in the society as part of its corporate social responsibility for this year.
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